Why the World's Most Perfect News Tweet Is Kind of Boring

What I have long suspected: that Tweeters who try hard for sexy synopses are counterproductive.

10:27 PM Jun 11 2012

Because Twitter isn't about news.

It's about celebrities and brands: http://pandawhale.com/convo/2153/twitter-high-on-celebrity-gossip-low-on-news-discussion-knowledgesmu

8:34 AM Jun 12 2012

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