5Cs a CEO should never take for grantedâ€¦
Ravishankar Gundlapalli stashed this in Practical Lessons for Entrepreneurs
You rank Character above Cash.
Which is interesting. Because I've seen companies die from lack of Cash.
And I've seen companies thrive despite lack of Character.
Â The 5Cs are for CEO and not the Company. You are absolutely right that lack of cash kills the Company.