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5Cs a CEO should never take for granted…

Stashed in: Steve Jobs, CEOs

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5 things a CEO must never take for granted.

You rank Character above Cash.

Which is interesting. Because I've seen companies die from lack of Cash.

And I've seen companies thrive despite lack of Character.

 The 5Cs are for CEO and not the Company. You are absolutely right that lack of cash kills the Company.

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