Extreme Obstacle Course Races Forge a Bond in Mud and Guts
Geege Schuman stashed this in Badass
The common motivator could be called the Walter Mitty weekend-warrior complex. While the races draw a fair share of endurance athletes and ex-military, many of the muddiest, most avid, most agro participants hail from Wall Street.
“Goldman brings a massive team,” said Will Dean, the 31-year-old founder of Tough Mudder. “So does Morgan Stanley.”
That they do makes sense since Mr. Dean tailored his sport for cubicle-bound masses yearning to breathe free. “When we started Tough Mudder, we identified a few key demographics,” he said. “One of them was the white-collar urban professional.”