Holidays 2012 - Conservation vs. Consumerism
Geege Schuman stashed this in Consumer Trends
Only 1% of the things we buy are still in use after six months, says Annie Leonard, producer of "The Story of Stuff."
Retailer Patagonia led the anti-consumerism effort last year with an attention-grabbing Black Friday ad that said, "Don't Buy This Jacket." Instead, the company asked customers to reduce consumption, repair, reuse, and recycle products.
The ad campaign actually increased Patagonia's sales by reinforcing its branding of durable products that don't need frequent replacement (and sell for higher prices).