Asana: "Marrying power with simplicity is a really hard problem."
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Asana is now used by over 10,000 teams.
In this interview, co-founder Justin Rosenstein says it's hard to make things powerful but simple:
In general, we hear the opposite. That it's simple to use. It's important to point out that this is a tricky balance to strike. Asana is also a powerful tool, there is lots of things you can do with it. So trying to marry that kind of power with the simplicity of how to get up and running is a really hard problem. But in the last six months, we made improvements in the UI. Now a new user, rather than greeted with a blank page, is walked through a tour.