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How the Bay Area Is Reinventing Baseball (Again) - The Bay Citizen


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Sportvision Pitchf/x technology tracks a pitched ball at 60 discrete points in its half-second flight from the point of release to the catcher’s mitt, measuring speed, arc, spin, break and location in the strike zone. Tracking the baseball during one game generates 2 TB of data.

Some catchers are better at framing a pitch for the umpires, resulting in more strike calls, which in turn leads to as many as 20 extra outs a season.

This year the A's are using cQue dynamic pricing to set ticket prices based on the opponent, starting pitchers, weather, day of the week, current standings, and a comparison with the secondary market on StubHub. They are also trying to make the stadium seem less empty by enticing fans with last-minute upgrades.

It doesn't hurt that the A's are doing well enough this season to entice fans to come to games.

That pitching analysis technology sounds fascinating!