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How do you know your App is successful? Apple tries to put you out of business...

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Interesting article on the risks of developing applications that are really useful.

http://bits.blogs.nytimes.com/2011/06/06/which-apps-are-threatened-by-apples-upgrades/

This is a reminder that whatever you do, be excellent.

If you're an excellent coffee shop and Starbucks opens next to you, you will get more customers because you are excellent.

If you're an excellent pizza place and Dominos opens next to you, you will get more customers because you are excellent.

If you're Dropbox or Instapaper and Apple makes an app like you available, you will get more customers because you are excellent.

It doesn't hurt to be unique, too. ;)

One of the best quotes I got out of my research on this is: "Apple is DEFINITELY not going into the dentistry business." i.e. If you make an absolutely killer app that serves dentists, you can be pretty sure that, in that vertical, you'll encounter no competition from Apple.

Which is true but, for those of us who like pushing technology forward in the general aspect, it's most definitely a reminder to be excellent. The Instapaper founder posted a blog post along the same lines: http://www.marco.org/2011/06/06/safari-reader-and-instapaper

(awesome blog post, Adam)

Thanks Josh! I think Marco from Instapaper is right, and I find it fascinating that Dropbox didn't even mention it on its blog.

Come to think of it, I didn't list competition as one of the 11 reasons why starting a company is hard.

I truly believe that no one can defeat you but you. No one can defeat a company but that company itself.

When the going gets tough, the tough figure it out. And then go shopping.

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