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What It Costs To Advertise In Times Square

Stashed in: Advertising, New York

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It's relatively cheap, too. A spot in the Super Bowl costs up to $3.8 million, and that only lasts 30 seconds.

But how do we determine ROI on dollars spent?

The tricky part is determining what constitutes your “return,” and what is your true investment.

Yes, and that's pretty much the case for most marketing.

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