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Gawker Media's new commenting system: Branches.


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Nick Denton announced Gawker's new social commenting system, Powwow, and said the conversations it hosts will be called "Branches."

Denton denies the association to Josh Miller's startup, although he tells The New York Times Branch is a competitor.

"'Comment tree' is a well-used geek metaphor that predates both Gawker's new discussion system and Branch," Denton tells reporter Joshua Brustein.

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