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Facebook encourages organ donation.


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@megangarber at The Atlantic puts it bluntly:

This is, in large part, a canny PR move. The advent of the organ donor designation is an effort to publicize a problem, to use Facebook's increasingly enormous platform to get the word out about something whose social good is pretty much inarguable. The publicity is the point. And if goodwill accrues to Facebook in the process, then great -- that will encourage the company to keep thinking of ways to marry its network's utility with net utility.

As Tim O'Reilly puts it, "This is the kind of social engineering that once only governments could do."

What else will Facebook pressure people to do in the future?

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