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At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) -

At Disney Parks a Bracelet Meant to Build Loyalty and Sales NYTimes com


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Disney in the coming months plans to begin introducing a vacation management system called MyMagic+ that will drastically change the way Disney World visitors — some 30 million people a year — do just about everything.

The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.

Happier guests WILL spend more money, but...

There's a fine line between "vacation management" and seeming creepy.

Thank you Disney!

"Guests will not be forced to use the MagicBand system, and people who do try it will decide how much information to share. An online options menu, for instance, will offer various controls: Do you want park employees to know your name? Do you want Disney to send you special offers when you get home? What about during your stay?"

But IF you choose to use MagicBand, you will have a better experience.

I think most people will opt in.

Here are the pluses:

In contrast, MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.

I would do it, if it forgets my information once I leave, but it could use my information generically, female, age__, ate cotton candy, rode space mountain, walked ___miles through the park.

If they're smart they'll implement it the way you suggested, Janill.

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