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Hacking the Hyperlinked Heart - WSJ.com


Hacking the Hyperlinked Heart WSJ com

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My profile was obviously attracting the wrong kind of man. After one particularly disastrous date—he casually dropped the fact that he was actually married—I decided to change my approach. Drawing on my background in data analysis, I set out to reverse engineer my profile. I outlined 10 male archetypes and created profiles for each of them on JDate. There was JewishDoc1000, the private-practice cardiologist who hated cruise-ship travel, and LawMan2346, an attorney who was very close to his family and a former national debate champion.

Posing as these men, I spent a month using JDate. I interacted with 96 women, cataloging how they behaved and presented themselves online and scraping data from their profiles (such as the language they used or the number of hours they waited before emailing back one of my profiles). Wanting to learn everything I could about my competition, I kept a detailed database, and I recorded which female profiles were popular. While JDate doesn't publicly release its algorithms, at the time of my experiment I observed that the more popular profiles come up higher in search results, allowing one to get a quick-and-dirty ranking of who's hot (or not). I quickly realized that the popular women seemed to know something I didn't; they were clearly attracting the sort of smart, attractive professionals who had been ignoring my profile. Being hypercompetitive, I wasn't about to let some bubblegum-popping blonde steal the neurotic Jewish doctor of my mother's dreams.

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