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48% of Pinterest pins are linked to expired pages on retailers' sites.

48 of Pinterest pins are linked to expired pages on retailers sites


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Liz Gannes writes about Pinterest/Instagram analytics company Curalate raising $3 million from NEA and First Round:

Gupta and his new board member, Patrick Chung of NEA, had a few answers for [why Pinterest can't just do this themselves]. First of all, if you look to Twitter as an example, even though it offers basic analytics, there has still been room for Radian6 and Buddy Media.

Secondly, as Chung put it, Curalate doesn’t just exist flat on Pinterest’s platform — it “creates a layer of data that doesn’t belong to anyone but Curalate and its customers.” And third, Gupta said, Curalate will soon integrate Instagram tracking and analytics.

Here's one more nugget:

Only 10% of Pinterest posts include the name of a brand explicitly.

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