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Why Publishers Don't Like Apps


Stashed in: Mobile!, iPad!, The Web, Awesome, HTML5!, MIT TR, Mobile Web!

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Financial Times pulled the plug on its iOS apps in favor of HTMl5.

Great read. This is the most important paragraph to me:

But the real problem with apps was more profound. When people read news and features on electronic media, they expect stories to possess the linky-ness of the Web, but stories in apps didn't really link. The apps were, in the jargon of information technology, "walled gardens," and although sometimes beautiful, they were small, stifling gardens. For readers, none of that beauty overcame the weirdness and frustration of reading digital media closed off from other digital media.

We want links! Long live the Web!!

Great read: ... but I would say that since I also reblogged the article

My comments were:

The Delivery Vehicle is, has been and for sometime will be, the web

Apps are not the wave of the future, merely another way to deliver web content – - and it is not financially viable and so cannot make business sense for every business, every publication, every content provider to create their own apps.

especially if they’ve looked at the future of the web, and HTML5…

and even more so if they have a clue about the sustainable economic use of tech to deliver value to a business (as opposed to costing it a fortune or it’s existence)

So, when I read an article stating that maybe apps aren’t the disruptor for media (nor a fave of media publishers) that they were thinking they might be, all I can respond with is “duh!”.

This is exactly what I have been saying since this ‘generation’ of apps first appeared on smartphones – - and reinforced by LinkedIn’s 90%+ HTML5 implementation of their iPad app

The Delivery Vehicle is, has been and for sometime will be, the web

And

This does *not* apply only to media delivery but to information creation, delivery and consumption… I would love to hear your thoughts

(see http://danielsteeves.wordpress.com/2012/05/07/the-delivery-vehicle-is-has-been-and-for-sometime-will-be-the-web/_

We're still the minority to believe that the Web is and will continue to be the dominant platform for mobile.

Long live the Web: http://pandawhale.com/convo/1031/long-live-the-web

The opposition still believes mobile is killing the Web: http://pandawhale.com/convo/867/mobile-devices-and-apps-are-killing-the-web-rabois

complete alignment again, Adam... the Sergey interview was one I responded to, and the first one in a while that reminded me of 'do no evil' (which of course means do less evil, and less intentionally, than the others

as for the opposition, well, all they really have wrong are the words they use :0)

"Evil," says Google CEO Eric Schmidt, "is what Sergey says is evil": http://www.wired.com/wired/archive/11.01/google_pr.html

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