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SurveyMonkey: 65 million monthly active users

SurveyMonkey 65 million monthly active users


Stashed in: Monetization

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SM is rolling in money:

When it comes to affordable, easy-to-use online surveys, SurveyMonkey is the service of record. Its cloud-based, consumer-friendly and freemium SaaS model has created the foundation for a sustainable, high-growth business. Over the last four years (since its deal with Spectrum and Bain), the company’s traction has increased significantly, to the point where it today has 14 million free users, 360K paying customers (who pay $200 to $300/year) and its website averaged 65 million monthly visitors last year.

In addition, the company saw $113 million in revenues last year, which have been growing 30 percent year-over-year, the CEO said. And, according to Fortune, its earnings last year were $61 million at a 54 percent margin.

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