7 Steps To Get Press Coverage For Your Startup « Leo starts up
Matt Nunogawa stashed this in Traction
The most important lesson there is to build relationships with the authors. Give them something great to write about. After they do, refer to them on Twitter and Google plus with at-replies.
My best PR tip for people looking for coverage (apart from getting to know the Ed's first b4 u hit them up for things!) is FILTER. A carpet bombing approach is not the best way to attack things. It is far better to write a well targeted, unique and specific piece for a small and select audience than to send an irrelevant press release to hundreds. Before you hit send. Stop. & Filter !
Also- never use the bcc or cc function... always write your email with a personal greeting... make sure you know who you are sending it to ... Dear Kate - not dear "Ed", "Mashable" or worse yet "Sir or Madam"! .. do you homework ... a dear sir approach will most certainly get your email headed straight for the junk folder ...