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Bank Of America is in Ads business now and it's not pretty!

Bank Of America is in Ads business now and it s not pretty


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Bank of America just gave me a free marketing terminology lesson. Few days ago, I posted online complaint about super targeted competitors ads attached to merchant transaction records.

Today I've got a call from the social media department telling me that these are not ads. These are "cash back" offers:) I also can opt-out of this shenanigans using their "intuitive" web site.

Let's explain this to to merchants, who pay for the transaction processing and then get their customers pitched with competitive offers.

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