Bank Of America is in Ads business now and it's not pretty!
Sergey Zelvenskiy stashed this in finance
Bank of America just gave me a free marketing terminology lesson. Few days ago, I posted online complaint about super targeted competitors ads attached to merchant transaction records.
Today I've got a call from the social media department telling me that these are not ads. These are "cash back" offers:) I also can opt-out of this shenanigans using their "intuitive" web site.
Let's explain this to to merchants, who pay for the transaction processing and then get their customers pitched with competitive offers.