How Twitter Got to 200 Million Users
Adam Rifkin stashed this in @joshelman
Megan Rose Dickey writes:
When Josh Elman first joined Twitter as a product manager, the company had a hard time keeping users.
Now, Twitter has more than 200 million monthly active users.
In a post on Medium titled "What is Growth Hacking, really?", Elman shared his thoughts on building a sustainable company.
Here's how to do it:
- Figure out what the "aha" moment is for a new user, and then engineer the first-time user experience to make that happen faster.
- Utilize the data from your most active users to "discover the deep core patterns that encouraged those users to become active" in the first place.
- Build sustainable features, like viral flows or SEO landing pages, to keep attracting users.
- Make sure people can easily understand what your product does.
In practice these are much harder to do than they seem in theory.