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Pinterest at 28 million monthly actives (Jan 2013). Redesign time!

Stashed in: Tumblr!, Amazon, Commerce, Active Users, Wanelo

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Owen Thomas writes:

The site for "pinning" photographs and other images of interesting objects—think Tumblr, but organized thematically rather than chronologically—is testing out a new look, software engineer Vy Phan reports on the company blog.

The goal of the redesign is to make the homepage easier to navigate and to show more related images on the detail pages for a specific pinned image. That, in turn, should mean people spend more time on the site.

Pinterest has plenty of traffic. Its U.S. audience alone has grown from 7 million monthly visitors in December 2011 to 23 million in August to 30 million at the end of last year, according to Compete,com. (It technically didn't open to the general publicuntil August, when it stopped requiring invitations to sign up.)

So to everyone who thought the secret of Pinterest's success was its "wall of photos" design, you're wrong. Even they are not keeping that design.

This space is called "discovery commerce", competing with Wanelo and Fab and Amazon and Wish:

I believe Tumblr is moving in this direction, too.

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