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How Snapchat took over Yale - Sean Haufler

How Snapchat took over Yale Sean Haufler


Stashed in: Mobile!, Software!, Growth Hacks!, Snapchat

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Here’s the secret sauce to Snapchat’s viral growth: its group messaging functionality. When a user sends a snap to multiple friends, the recipients receive a snap indistinguishable from an individualized message. In effect, mass snaps feel personalized. This is the holy grail of messaging platforms: evoking strong emotion with minimal friction.

A few special apps are viral by the nature of their basic operation.

Such as sharing a photo (Instagram) or group chatting (Snapchat).

Many, many more applications fail at this than succeed. It IS a holy grail.

Facebook didn't fail at competing with Snapchat because they were bad.

Facebook failed because it's hard to get it right.

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