How SnapChat can monetize...
Adam Rifkin stashed this in Monetization
Stashed in: Snapchat
Kevin Smith writes:
Snapchat lets users take and send mobile photos to friends and draw or type messages on top of the photos.
The receiver can only view the photo message for a few seconds. After that, the image disappears and neither the viewer nor the sender can ever see it again. More than 3 million people used the app in December, and 60 million photo messages are sent over Snapchat daily.
But the question remains, as it does with many free apps: how will Snapchat make money?
The founders aren't phased. They have a brilliant idea for generating revenue: teasing products and redefining "flash" sales.
"The company imagines partnering with brands or advertisers that want to show certain Snapchat users a glimpse of a new device, a preview of a new movie or a sneak peek of an upcoming line of clothing," The New York Times' Jenna Wortham writes. "Or, they say, they could show 'exploding coupons,' an image that gives information about a deal or discount that expires after a certain amount of time."
Exploding coupons? Not sure about that.