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How SnapChat can monetize...


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Kevin Smith writes:

Snapchat lets users take and send mobile photos to friends and draw or type messages on top of the photos.

The receiver can only view the photo message for a few seconds. After that, the image disappears and neither the viewer nor the sender can ever see it again. More than 3 million people used the app in December, and 60 million photo messages are sent over Snapchat daily.

But the question remains, as it does with many free apps: how will Snapchat make money?

The founders aren't phased. They have a brilliant idea for generating revenue: teasing products and redefining "flash" sales.

"The company imagines partnering with brands or advertisers that want to show certain Snapchat users a glimpse of a new device, a preview of a new movie or a sneak peek of an upcoming line of clothing," The New York Times' Jenna Wortham writes. "Or, they say, they could show 'exploding coupons,' an image that gives information about a deal or discount that expires after a certain amount of time."

Exploding coupons? Not sure about that.

Flash sale sites have hit a wall.

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