Maker's Mark defends watering down its bourbon
Gregory Alan Bolcer stashed this in Dangerous Decisions
There's so many high quality, small batch bourbons out there, I think this is as dangerous as new coke.
Yes, why mess with something that works? Why???
I guess they want people to upgrade:
No changes were announced for Maker's 46, a more expensive 94-proof offshoot of the main brand that is aged longer inside barrels containing seared French oak staves for a different flavor.
It's the oldest trick in the booze business: add more branding!
Or add more generics!