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Maker's Mark defends watering down its bourbon


Stashed in: Alcohol!

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There's so many high quality, small batch bourbons out there, I think this is as dangerous as new coke.

Yes, why mess with something that works? Why???

I guess they want people to upgrade:

No changes were announced for Maker's 46, a more expensive 94-proof offshoot of the main brand that is aged longer inside barrels containing seared French oak staves for a different flavor.

It's the oldest trick in the booze business: add more branding!

Or add more generics!

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Well played, sir.

Mixed Drink Recipes CAD Drawing - PandaWhale

The Makers Mark story took an interesting turn:

http://pandawhale.com/post/17122/how-solving-one-customer-problem-can-blind-you-to-a-bigger-problem

What a great business case study!

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