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100 business basics

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Of those hundred tips, my favorite is number one.

Talk normally. Keep it jargon free and TLA free. Don’t facilitate dialogue with the company’s DNA. Just say we’d love you to talk to us. Firms don’t have DNA. And scenarios are for theatres of war and marketing hand-books. If you want real customers talk to them normally.

It's tough to keep our language simple.

But straightforward talk makes it easier to have a real connection.

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