Lead with a Story
Kare Anderson stashed this in Behaving to Connect
Stashed in: Stories
Stories interest people yet there are elements that also motivate them including to higher performance, as described here
I didn't realize until I read the Forbes article the importance of a surprise ending:
Your side benefit in reading this story is that you’ve just experienced, first hand, the power of having a surprise at the end of your story. People are more likely to remember, and this is why.
UC Irvine neurobiologist, James McGaugh, found that rats, when given a stimulant, could learn faster how to get through a complex maze, but here’s the surprise. The rats that were given the stimulant right after the race, rather than right before running through it, were better at remembering how to get through the maze.
So, when you are attempting to learn something new, guess when you should have that cup of coffee?
As Smith writes in Lead With a Story, “The purpose of a surprise at the end is to sear the entire story in your audience’s long-term memory."
Very succinctly put! There is so much being written about the power of stories, yet the use of vignettes (shorter) can be more universal, especially if highly relevant to the person who hears or see it. I wrote a bit about ways stories can boost performance, which might interest you Adam http://www.forbes.com/sites/kareanderson/2012/08/18/5-ways-storytelling-can-boost-participation-and-performance/
Thank you Kare!
I feel like there's an entire art to storytelling that can only be learned through practice.
And we have to practice a long time to get good at it!
But if we can learn to tell stories well, they have emotional resonance that carries much weight.
Adam in keeping with that thought i want you to be one of the first wave of authors in a video-embedded eBook imprint Mutuality Matters i am co-leading with Lori Ruff... will tell you more in Nov
Sounds great to me, Kare!