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Google stores - 2013

Google stores 2013


Stashed in: Android, Google, Retail

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Seth Weintraub writes:

An extremely reliable source has confirmed to us that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.

The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase. Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy. Google’s retail move won’t be an entirely new area, however.


Google currently has Chrome Store-within-a-store models in hundreds of Best Buys in the U.S. and 50 PCWorld/Dixon’s in the U.K. These stores have Google trained employees who demonstrate the value of Chromebooks and can answer the multitude of questions people have before making a purchase. Our source told us the new Google Stores would be a much broader play. The Chrome SIS employees don’t have sales targets, and they are there mostly for educating. Best Buy and Dixen’s also handle product and monetary transactions, not Google.

Makes sense to me, given the success of Apple stores.

Let's hope they sell Google tee shirts too.

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