Reid Hoffman On PayPal's Pivoted Path To Success | Fast Company
Louise Donnelly-Davey stashed this in Technology
Do you think the pivot approach is still feasible in the current tech environment? Start ups seem to need a clear direction and business model up front to attract funding... and I can't see pivoting as an option for many... are there examples of relatively new companies who have done this ?
Flickr was a pivot.
Twitter was a pivot.
Groupon was a pivot.
Turntable.fm was a pivot.
Instagram was a pivot.
Chill was a pivot.
Those last three startups pivoted at seed stage.
Pivot is part of the lean methodology. Eric Ries' book explains the framework.