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Until Recently, Twitter Actually Made It Difficult To Buy Ads


Stashed in: Twitter!, Advertising, Valuation

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For instance, if an advertiser wants to run promoted tweets targeting people who are tweeting about "basketball," the advertiser has to type in "basketball" every time they start a new campaign with new variables. The advertiser can't just save a "basketball" campaign template, and then copy it as the basis for a new campaign.

This doesn't sound like much of a handicap unless you're a company with multiple brands, running multiple campaigns, and using dozens — 50 or more, sometimes — keyword targets.

For every new campaign, agency staff would have to punch in those 50 words by hand. A source tells us that punching in all those words over and over can add 15 hours of labor to any campaign.

But they're doing it all better now.  :-)

It takes time to learn how to do this well.

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