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Television finally figures out The Web.


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Good things come to those who embrace The Web:

Conan O’Brien has embraced TV’s new rules for the Web. So has his old employer.

It used to take NBC a very long time to get clips from “Saturday Night Live” on the Internet, which is the whole reason that “Lazy Sunday” became a YouTube sensation.

Fast-forward to today, where NBC and its social media helpers distribute SNL clips in the wee hours of Sunday night, just as soon as the show wraps up. Even more advanced: Now NBC has started showing clips of bits that never made it to TV, period.

It's amazing how far we've come in six years.

Those who embrace The Web benefit greatly.

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