This Spanish Mattress Doubles As a Bank - Creativity Online
Geege Schuman stashed this in Advertising
Stashed in: Money!
Spain has had it rough -- the financial crisis has meant many Spaniards no longer sleep well, for fear of what they might wake up to the next day. Agency VCCP Madrid and mattress brand Dess, which itself was on the verge of collapse, bring these two ideas together to create a mattress with a built-in safe.
The agency created the product, as well as an accompanying ad campaign that parodied traditional bank advertising, pushing the mattress as a savings bank that will keep your money very close to you. The mattress itself can be bought online or in some retail stores.
Todo mi dinero está en mi colchón!
The ad is pretty fascinating, actually: