The frequent fliers who flew too much
Dave Gullo stashed this in Marketing!
Stashed in: Travel!
Or how to commit marketing suicide. Wtf was american airlines thinking selling unlimited first class tickets ?
American Airlines was thinking there's no way people would go out of their way to be that dishonest.
American Airlines was wrong.
But actually, only a few of the 66 committed fraud: http://pandawhale.com/convo/1405/the-frequent-fliers-who-flew-too-much-latimescom