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The frequent fliers who flew too much


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Or how to commit marketing suicide. Wtf was american airlines thinking selling unlimited first class tickets ?

American Airlines was thinking there's no way people would go out of their way to be that dishonest.

American Airlines was wrong.

But actually, only a few of the 66 committed fraud: http://pandawhale.com/convo/1405/the-frequent-fliers-who-flew-too-much-latimescom

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