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Compete or Collaborate... or both? My latest

Get used to the concept of co-existence

The progressive views about your marketing, your customers and your competition as espoused by Seth Godin are seldom things with which I find disagreement…. he walks a different path that started with his book Permission Marketing (summarised nicely here – and I highly recommend the book of the same name, not to mention all of the rest!).

Seth’s views on de-focusing from your competition – which to me only makes sense since you are unlikely to destroy them and so should get used to the concept of co-existence – and applying that attention instead on what you do, say and sell, (and who you do, say and sell it to) is spot-on… but I reckon it stops a little short. While he is far from incorrect I suggest that if you also extend your focus, wisely with research, planning and networking, you might find additional routes to explore. In other words, pick which of your competitors merit your applying a different focus and perspective – and a different set of goals – to find and define opportunities to exploit for mutual benefit.

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This weekend PandaWhale had a nasty bug and it was difficult to diagnose whether the problem came from one of our machines or one of the cloud machines.

Using the cloud means a machine somewhere else under someone else's control can mess you up.

True enough, though that isn't to say one can't mess things up quite nicely one's self :) ... part of your difficulty may be a hybrid thing / lack of a single owner/manager - or it might be that your Cloud Provider doesn't (or isn't, or you haven't contracted for) that level of service?

It is very much a buyer-beware scenario .. I write and speak a fair bit about the Business of Cloud on the same site (

Right, Amazon Web Services are notoriously bad with SLA until you hit a certain scale.

I guess that's why they can price so inexpensively.

and therein lies the rub: it isn't so cheap when you want to expand, add services, scale, take advantage of the agility on offer .. there are many better ways to go (certainly for enterprise!)

Right. Cheap to get started, not cheap to maintain.

Still, AWS is a rapidly growing business:

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