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Yahoo Display-Ad Sales Fell 11% in First Quarter | Advertising Age

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Yahoo, the biggest U.S. Web portal, also forecast sales that fell short of analysts' estimates as it continued to lose advertisers to Google and Facebook.

Second-quarter sales, excluding revenue passed to partner sites, will be as much as $1.09 billion, Sunnyvale, Calif.-based Yahoo said today on its website. Analysts on average had projected revenue of $1.11 billion, according to data compiled by Bloomberg.

CEO Marissa Mayer is struggling to boost marketing revenue as customers shun Yahoo's banner ads in favor of lower-priced, targeted promotions offered by Google and Facebook, according to Brian Wieser, an analyst at Pivotal Research Group. Yahoo's share of the U.S. market will shrink to 7.7% this year, from 9% in 2012, predicts researcher eMarketer.

So essentially Google and Facebook are stealing market share from Yahoo?

Yes,  a worrisome trend for Yahoo, if it is a trend. 

Yahoo seems to be transferring its energy into mobile. Now at more than 300 million mobile users.

I could see why display is the past and mobile is the future for them.

Still makes for some growing pains in the present.

Isnt mobile the future for everyone?   What will Yahoo's market share look like there?

Mobile is the future for Google, Facebook, Twitter, and Yahoo. All have important mobile apps.

Yahoo has the potential to have a set of high-engagement mobile apps around news, finance, sports, weather, communication, etc.

With engagement comes a future.

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