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The end of the free upgrade: the great airline business upgrade auction is ready for take-off - News & Advice - Travel - The Independent

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Top tip: “Marry a pilot or member of cabin crew” :)

In future, passengers buying cheap tickets for long-haul flights via Vienna are invited to bid for an upgrade to the business class cabin, which boasts  2 metre-long flat beds. If successful, they also get fast-track security, access to business lounges and improved catering.

The technology behind the bidding services has been developed by American software developer, Plusgrade, which claims it is in talks with several other carriers about offering the facility. The firm’s chief executive, Ken Harris, told The Independent: “Everybody loves an upgrade. At this very moment there are many smiling passengers in the sky, criss-crossing the world”.

This all sounds very questionable. Give me something actionable, Travelman!

With eStandby Upgrade, every upsell offer fulfilled is additional revenue.

eStandby Upgrade empowers the hospitality industry to monetize premium inventory and services that may otherwise go unused and undervalued—and to relieve oversold situations. More importantly, hospitality companies can deepen their relationships with customers by creating active, meaningful 
interactions that build brand loyalty through 
personalized experiences.

Nor1’s pre-arrival upsell solution uses the travel industry’s most sophisticated pricing and merchandising engine, PRiME™, to make dynamic, individually customized, upsell offers. The patented PRiME takes into account all the important factors in order to return the optimal upsell offer for each individual in the travel lifecycle.

eStandby® Upgrade | Increase Hotel Revenue | Nor1 | Nor1