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The Instagram Origin Story

Mark Zuckerberg and Kevin Systrom on What Really Happened When Facebook Bought Instagram Vanity Fair


Mark Zuckerberg and Kevin Systrom on What Really Happened When Facebook Bought Instagram 

Stashed in: Twitter!, Facebook!, Zuck!, @jack, Instagram!, Startup Lessons, @karaswisher, History of Tech!, FB, @dickc, Facebook Acquisitions

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The Jack Dorsey part of the story resonated with me:

Dorsey says the news was harder for him to take, as he felt he had developed a bond with the younger entrepreneur. “I found out about the deal when I got to work and one of my employees told me about it, after reading it online I got a notice later that day since I was an investor,” he says. “So I was heartbroken, since I did not hear from Kevin at all. We exchanged e-mails once or twice, and I have seen him at parties. But we have not really talked at all since then, and that’s sad.” Dorsey’s last Instagram shot perhaps said the proverbial thousand words about it all: a picture of an empty Muni bus.

The Dick Costolo part of the story is also telling. He's classy and reflective about it.

I also like the detail that Zuckerberg is an avid fan of Game of Thrones:

Saturday, Systrom was back at Zuckerberg’s to formalize the negotiations and come to an official acquisition agreement, which they would both sign. Their back-and-forth was interrupted by a television-watching party for Game of Thrones that Zuckerberg, an avid fan, was throwing. Systrom spent much of the time outside in the yard, on the phone to the lawyers. “I didn’t watch the show,” he says. Rather, he spoke to his investors to inform them of the decision and get a sign-off. “I sat back and thought, What just happened?,” Baseline’s Anderson recalls. “Holy shit—what just happened?

That was the same question Dorsey and Costolo were asking, for very different reasons, when, on Monday, April 9, the news was publicly announced, without a heads-up from Systrom or an opportunity to mount a counter-offer. “People can do whatever they want to do with their company,” Costolo says now. “I don’t think anybody has an obligation. I don’t have any moral stance—that’s up to him and his shareholders.”

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