How To Design For The Sharing Economy | Co.Design: business + innovation + design
Prince Boucher stashed this in Economics
The new sharing economy presents unlimited opportunities for us as consumers to reinvent our spending habits. It also poses a number of big challenges for businesses, as it confronts the traditional notion of creating consumer demand for purchases. Businesses will need to reconsider their distribution models that encourage shared ownership, as well as product lines that support multi-user product life cycles.
Interesting word choice that they say "prepare for sharing" instead of "prepare for renting".
I think of Netflix, Airbnb, etc as rental services.