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Leonardo DiCaprio, a watch, and Cameron Diaz ...

Stashed in: Advertising, Awesome, Your doing it wrong., Bling!, Advertising, Cameron Diaz

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In any watch advertisement the time will almost always be set at 10 past 10. Rolex began this vogue in the 1940s, supposedly because it made the watch seem as if it were smiling and therefore more friendly.

Seems legit.

Super fascinating article!

Ten and two (10:10) also is where your hands go on a steering wheel.

Ten and Two have some kind of deep significance, it seems.

You're not supposed to drive at 10 and 2 anymore due to airbags: 

Tom, I'm glad you shared that. I've been doing it wrong for many years!

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