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If Men Posed Like Female American Apparel Models

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To show how American Apparel's double standard works, a small Swedish clothing company named byPM decided to do a photo shoot in which a man posed in the same positions as American Apparel's female models.

The model was byPM's founder and partial owner, Petter Lindqvist.

"We, as a really small clothing brand, wanted to get into the debate but without using words," Lindqvist told Business Insider via email. "To see how people would react."

He ended up getting his partially naked self in one of Sweden's largest papers.

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