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Worldwide Smartphone Market Share: Android 74%, iPhone 18%.


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Jay Yarow writes: 

That's where Apple is right now with market share. It has just 18% of the smartphone market. Android has 74%.

If you work at Apple, or you love Apple's products this should be burning you up. You should be furious that Android, which you believe to be an inferior product, is on more phones than iOS, Apple's software.

Instead, Apple defendersproduce blog posts like thishammering anyone who notes that the iPhone's market share is dead in the water.

The essence of posts like that: Apple is winning the smartphone war because Apple makes the most money per point of market share.

Measured that way, there's no question Apple is winning. Apple has 57% of the industry's profitsSamsung, the only profitable Android phone company, takes the rest of the industry's profits.

But is that really the best way to measure Apple's success? Is that really the best way to measure winning? I would argue that it's not. 

In 1986, Steve Jobs told Joe Nocera, "My self-identity does not revolve around being a businessman, though I recognize that is what I do. I think of myself as someone who builds neat things. I like building neat things. I like making tools that are useful to people."

In 2007, Jobs said of Bill Gates, "I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right? That’s a good thing and so he’s doing a lot of good with the money that he made."

And more recently, CEO Tim Cook said of Apple's employees, "They come to work each day with just one mission: to make the very best products on Earth."

Based on these quotes, the goal for Apple shouldn't be to be the company with the most money in the bank. It should be to make the best products in the world, and get them in as many hands as possible.

Windows phone, never forget!

I forget why Windows spent years building such a late entry to the market.

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