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Pinterest rolls out smarter "Rich Pins" with metadata

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Pinterest introduced new smarter pins:

When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, streaming that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful. We’re also making it easier to pin no matter where you are.

Here’s how:

Pins with more information

To start off, we worked with some popular websites to show more information on some pins, so you can do more of what you love. You might see:

-Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)

-Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings

-Movie pins with content ratings, cast members, and more

From your feed, you can tell when a pin has more information by the icon that appears below the picture. We’ll also update all of your old pins so they’re more useful, too. For an example, check out this board or just pin from any of these popular places.

For clothes, furniture, gifts and products:

AnthropologieAsosBHLDNeBayEtsyFree PeopleHome DepotModclothNeiman MarcusNordstromOverstockREISephoraShopify shopsShop TerrainSonyTarget,Urban OutfittersWalmartWayfairZulily

For mouth-watering recipes:

101 CookbooksBetter Homes and GardensBon AppetitChobaniCountry LivingDelish,EpicuriousGood HousekeepingLeite’s CulinariaMartha Stewart LivingMyRecipes,Naturally EllaNestlé Very Best BakingReal SimpleSimply RecipesSkinny TasteThe Girl Who Ate EverythingThe Kitchn,What’s Gaby CookingWhole Foods MarketWoman’s Day

And for your favorite flicks:

FlixsterNetflixRotten Tomatoes

Want to make pins from your site better? Learn more here.


Product pins now have more information so you can see where that boot is from (Nordstrom) and whether it’s in stock before you even leave the site (it is). Similarly, recipe pins from your favorite food bloggers now include cook time, ingredients, and servings. Movie pins now include content ratings and cast members. It will automatically update all your old pins that have contextual data.

So far only product, recipe, and movie pins contain more information. But as software engineer Anna Majkowska says in a blog post announcing these changes, “This is just the beginning and we hope to make all pins more useful in the coming months.”

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