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Internet Ad Revenue Q1 2012: $8.4 Billion


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Still growing:

The internet is becoming a highly lucrative market for advertisers. The news comes by way of the semi-annual Internet Advertising Report, compiled by Interactive Advertising Bureau and PwC U.S., that found that this first-quarter record is a 15% increase over the first quarter of 2011, marking $1.1 billion more than last year.

Soon, Google and Facebook do battle:

Earlier this year, eMarketer predicted that Facebook’s ad revenue would climb up to $5 billion although the company’s growth rate would probably stall out in subsequent years, during which time Google is expected to surpass Facebook and become the top seller of online ads.

But don't count Facebook out yet.

Their Mobile Sponsored Stories are just getting started.

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