Sign up FAST! Login

Getting Japan to Spend - NYTimes.com


Stashed in: Japan

To save this post, select a stash from drop-down menu or type in a new one:

"As deflation became entrenched, consumers adjusted accordingly. Instead of splurging on a bottle of Chanel fragrance, they started to buy perfume by the ounce from peddlers online. Companies adjusted, and designer denims gave way to no-frill jeans that went for $10 instead of $100. Consumers began visiting Japan’s ubiquitous 100-yen shops, Don Quijote discount stores or even the Hard-Off recycled merchandise stores."

You May Also Like: