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Getting Japan to Spend -

Stashed in: Japan

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"As deflation became entrenched, consumers adjusted accordingly. Instead of splurging on a bottle of Chanel fragrance, they started to buy perfume by the ounce from peddlers online. Companies adjusted, and designer denims gave way to no-frill jeans that went for $10 instead of $100. Consumers began visiting Japan’s ubiquitous 100-yen shops, Don Quijote discount stores or even the Hard-Off recycled merchandise stores."

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