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PandaWhale's First Mention on TechCrunch

Stashed in: @semil

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Semil Shah wrote in TechCrunch:

My belief is that most Twitter users are, by default, power users (relative to the larger population), and that they have been trained to view their newsfeed in a native format. Therefore, asking those users to jump from what’s comfortable (native feeds) to an entirely new product or service that is built on top of their activity may sound nice but, in reality, impose deep, behavioral switching costs.

(For a bit more on this topic and discussion, check out this topic stash on PandaWhale.)

Thank you for the hat tip, Semil!

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