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Three things you need to create a customer centric company by GetViable, How to build your idea and scale your startupGetViable

Stashed in: Kaizen

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What does it take to create and maintain a customer-centric company?

In practice, whoever owns the customer in the startup – be it the founders, the CEO, or other executive – must work across the company to align deliverables and behaviour with its customers’ needs through a confluence of methodology, metrics and technology.

I like the concept of Kaizen you cite:

"Kaizen – a Japanese term for meaning ‘continuous improvement’ – is very much core to the whole process of enhancing customer experience."

Some startups fail because they don't focus on customer development:

Another translation I've come across for Kaizen is 'relentless improvement' . I think it captures the essence of the disruptive startup mindset.

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