How to Write Your Way to the Top of Your Industry | Copyblogger
Adam Rifkin stashed this in Writing!
Found via Claire Diaz-Ortiz on Twitter:
The whole article is worth reading but this part is essential:
Start with the right attitude
Jeff Goins is right: you are a writer as soon as you decide to take your writing seriously.
Even if you don’t plan to hang out a shingle and make your living writing for other people, if you approach the writing you do for your own business like a pro, your work will improve steadily over time.
That means studying freely available resources on writing. It means investing small amounts in building a reference library of writing books.
And it means approaching your writing like it’s vital to the success of your business (because it is).
Writing resources here on Copyblogger
Get the now-famous Magnetic Headlines ebook, plus a pile of other amazing free resources over at Copyblogger’s Copywriting 101
Learn copywriting that gets results from Demian Farnworth, in his article10 Principles for Turning into a Killer (Copywriter)
Study examples of types of copy so you know how to use your craft from James Chartrand’s 10 Ways to Write Damn Good Copy.
Listen and learn: John Carlton shares his colorful story and some delicious copywriting nuggets in these two interviews with Robert Bruce.
A simple technique that’s often forgotten, spelled out by Sonia Simone, How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
And then there’s the definitive glossary of copywriting tips by Ali Luke, Copywriting Essentials from A to Z
Copyblogger is awesome! Love this article!