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Stealing Traction: How Youtube, Paypal, StumbleUpon and AirBnB Grew Through Piggybacking β€” Medium

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Interesting thesis:

1. Try to be one of the first on the underlying network

2. Solve a pain point on another network

Beat the other network at its game

3. Add value to the creators on another network

4. Help users solve a β€˜sharing’ problem

5. Create a unique value-add service catered to the external network

Design pattern:

Making the most of piggybacking

1. Make it shareable, not just on Facebook

2. Watch for synergy

3. Add value to the underlying network

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