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Pinterest Monthly Web Uniques down from 54 million in April to 47 million in July as userbase shifts to mobile.


Stashed in: Pinterest, Monetization, MOBILE, Valuation, Pinterest, Mobile Ads!

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Audience is still 60% U.S. and mostly women aged 18-35.

Audience is definitely shifting to mobile where they have more engagement than ever.

They dropped the affiliate model for monetization to move to a mobile ads model. 

Here's a chart of total monthly uniques:

Pinterest Will Start Showing Ads As Traffic Keeps Growing But Shifts To Mobile TechCrunch

I think there's a more disturbing trend, where they are losing unqiues, but their engagement is being purely manufactured by fake follows and interests.

They claim that it is more than made up for by mobile engagement.

Pinterest is working with a select group of brands to pilot its ads experiment, and at first they won’t pay for the promotion. Pinterest wants to make sure the ads work well first and deliver value to advertisers without disturbing users.

To that end Silbermann defused fears, writing “I know some of you may be thinking, ‘Oh great…here come the banner ads.’ But we’re determined to not let that happen.”

Specifically, he lays out that the ads will be:

  • Tasteful—No flashy banners or pop-up ads.
  • Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
  • Relevant—These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.

It begins with Promoted Pins:

http://blog.pinterest.com/post/61688351103/planning-for-the-future

I love this:

Pinterest Will Start Showing Ads As Traffic Keeps Growing But Shifts To Mobile TechCrunch

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