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How great leaders inspire action: WHY. ~Simon Sinek TED talk

Interesting #tedtalk about the power of "Why" and how to inspire action
10:44 AM Jun 28 2012

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The plural of Why is Wise.

See what I did there?

WHAT is from the outer part of the brain; it is rational and analytical.

HOW and WHY are from the limbic part of the brain: They're emotional, instinctual, and don't have language. "It just doesn't feel right" comes not from your soul but from this part of the brain.

People don't buy WHAT you do; they buy WHY you do it.

What you do serves as the proof of what you believe.

Hire people who believe what you believe in.

Be driven by a cause, to change the course of the world.

Diffusion of innovation follows the believers. Believers do it for themselves.

Those who lead, inspire us: it's "I have a dream" not "I have a plan".

And a dream begins with WHY.

i love this tedtalk.  i was just about to post it, but of course, you beat me to it—two years ago!! 

This is one of the best TED talks of all time. I keep watching it again and again!

Sorry to beat you to it.

There are a lot of interesting TED talks in my TED stash:

that stash is so good it has saved me the trouble of having to make my own!

Happy to oblige -- feel free to suggest more. There are over 10,000 TED and TEDx talks. 

Watched it again. Still awesome. 

I am SO bookmarking this....

Why does your organization exist?

Why do you get out of bed in the morning?

Why should anyone care?

People don't buy WHAT you do; they buy WHY you do it.

The goal is to buy things from people who believe what you believe.

Example: Debeers and how they made diamonds popular. They didn't advertise their objective/brand, they advertised the IDEA of a diamond being forever; the idea of a diamond being used to woo a potential fiancee.

Read more:

Thank you for sharing Adam.  I'm a volunteer executive with an innovative and ground breaking charity/social enterprise called YachtAid Global.  We deliver humanitarian and disaster relief aid and supplies to kids and communities in need around the world via superyachts.   This "why" truth applies as much to non-profits as companies... This is very impactful in our case - why we do what we do and what we believe (e.g. we believe no matter how remote a community is, how poor, how under-served by their gov't, they have a right to basic necessities - clean water, shelter, medical care etc.).  There are many whys in our case - how we do it is inspiring, but combined with why it goes to another level.  Cheers

You're welcome Eric, and I agree that WHY applies to all organizations. 

I wish you much success. 

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