Google's 'Hummingbird' hatches new search formula
Geege Schuman stashed this in Google
Stashed in: Google!
The change needed to be done, Singhal said, because people have become so reliant on Google that they now routinely enter lengthy questions into the search box instead of just a few words related to specific topics.
The additions primarily affect Google's ``Knowledge Graph,'' an encyclopedia-like box that increasingly appears at the top or alongside the search results, and Google Now, a virtual assistant that tailors key information suited to each user's habits, interest and location.
Unclear how this is better, but I'm sure it will have impact somewhere.
Any reshuffling of Google's search rankings can have sweeping ramifications because they steer so much of the Internet's traffic. Google fields about two of out every three search requests in the US and handles an even larger volume in some parts of Europe. The changes could also drive up the price of Google ads tied to search requests if websites whose rankings are demoted under the new system feel they have to buy the marketing messages to attract traffic.
The search ads and other commercial pitches related to Web content account for most of Google's revenue, which is expected to approach $60 billion this year.