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Bud brawl: Czech brewery claims a victory in name spat

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"Budvar's Italian lawyer Stefano de Bosio said the verdict may be a precedent for other trademark disputes because it ruled that traditional names are entitled to the same protection as current official names.

Founded in 1895 in the city of Ceske Budejovice -- called Budweis at the time -- Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser."

The above sentiment is most interesting considering the May 2013 EU ruling on Croatia's Prosek vs Italy's Prosecco."

"Prosek is an established brand that has been produced in these areas for more than two thousand years," Croatian winemaker Andro Tomic said at his Romanesque winery in Jelsa, a picturesque town on the Adriatic island of Hvar. "Prosek was made here long before the current Italian state started to exist."

Prosecco, produced in Italy's Veneto and Friuli Venezia Giulia wine regions, enjoys legal brand protection under EU rules that govern other wines like Champagne and Port."

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