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Social Media Demographics 2013

Stashed in: Social Media, Web Media, Social Web, Demographics

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Some surprising findings: 

  • Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S.
  • Instagram: Sixty-eight percent of Instagram's users are women.
  • Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. 
  • LinkedIn is international and skews toward male users. 
  • Google+ is the most male-oriented of the major social networks. It's 70% male.
  • Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
  • Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.

No wonder Facebook is worth so much.

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