Social Media Demographics 2013
Adam Rifkin stashed this in Active Users
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Some surprising findings:
- Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S.
- Instagram: Sixty-eight percent of Instagram's users are women.
- Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
- LinkedIn is international and skews toward male users.
- Google+ is the most male-oriented of the major social networks. It's 70% male.
- Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
- Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.
No wonder Facebook is worth so much.